By Alexandra Haake
Awards Network, a incentive program provider based in LaPorte, Ind., the company announced that it is now offering referral and wellness programs aimed at recession-proofing businesses. According to Awards Network account manager, Amy Trueblood, in recent months client demand has increased for safety, wellness, and referral programs.
"A majority of my new and prospective clients are looking for online solutions that engage and motivate employees and customers, and really make them active participants in the referral and/or wellness incentive arena," says Trueblood. "Clients are approaching us with a need to gather information on customer and employee referrals and also allow these participants to earn rewards for valid referrals."
While general incentive awards programs can have a return on investment as high as 40 percent, according to Trueblood, wellness or referral programs deliver about three to six percent ROI, these new offerings from Awards Network give managers a few more incentive options. "When a company decides to reward employees or customers for providing referrals, they are looking to improve the loyalty and retention of employees and customers to their brand," says Trueblood. "Mobilizing the people that interact with an organization the most can help to have everyone working together and progressing in the right direction towards sustainable growth and profits," she adds.
Awards Network maintains that any cost from insurance, healthcare, marketing, recruiting and HR can be reduced with a well-designed and properly implemented incentive program. "Due to the recent activities in the economy, managers are using these kinds of programs to effectively reduce long-term costs across the board," Trueblood says. "We encourage clients with referral programs to gauge the success of the referral program and adjust it if necessary. As the goals of the company evolve so does their referral program."
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